Financing, Liberal Arts, and Equity Assignment Example | Topics and Well Written Essays - 1000 words

Financing, Liberal Arts, and Equity - Assignment Example I would also describe the curriculum I want to teach in future and how? Then I will discuss the problems I have faced as a professional teacher. In the end, I would like to state a detailed conclusion to give a clear picture of America’s education system as well as challenges of this system and what measures should be taken in order to transform it to the world’s best education system. Financing, Liberal Arts, and Equity In all the states of America there are many schools that are truly dependent on the taxes from various local groups and one of the main issues we Americans are facing is the uneven distribution of all those taxes. If in future we will be able to solve this key issue then 80% of the financing problems of our schools will be solved. Moreover, in America the allocation of funds for primary and secondary education is only 7 %. This apportion should be more so that the field of education should get a slightly bigger share to accomplish its goals effectively. As per my five years of experience in this field of teaching, I have come across many challenges as a professor. One of them is finance definitely. In order to finance schools in America we can limit a share from everyone’s salary to be collected on the first of each month and delivered to the schools. It would work in this scenario that let us say there is a school in any location. We can gather a small amount from the people’s salary around there and submit it to the school in that location. Once we apply this practice, I am sure we can generate handsome money, each month for the improvement of the school. In my views the last one is the most optimum and easiest way to increase educational funding for all schools in America. Besides financial issues, I have also faced many problems while dealing with students and their parents. I must say that there is a proper mechanism that should aware students regarding liberal arts as well. According to Professor Thomas Green ( Few Years Back), â€Å"We are born into the world, but we are educated into the possession of our powers for the exercise of intellect, emotion, imagination, judgment, memory, observation and action....† A scientific study gives a scientist to a society; study of arts produces an artist but studying liberal arts makes you a learner for the rest of your life. Liberal Arts actually unshackle your mind to study whatever you want to study in a precise manner, whether it is science or arts. Studying Liberal Arts makes you a good learner or you can say a life time learner. It makes you a critical thinker so that you can develop the skill of thinking critically for any matter that comes across in your life. It makes you a proficient problem solver as well as an efficient manager so that you can develop excellent managerial skills in yourself. Liberal Arts give the concept of team building and collaborative thinking to solve your issues collectively, no matter whatever you are. Moreo ver, I think studying Liberal Arts is the most efficient way to aware oneself with all the aspects of arts, science and technology. Therefore, in my views, it is a subject that should be given great importance and significance in secondary and post-secondary education because Liberal Arts builds confidence in students as well as teaches them the art

Panera Bread Essay Example for Free

Panera Bread Essay Panera Bread is a nationwide known eatery that provides premium foods in a sophisticated atmosphere. Panera Bread is in the line of bakery-cafà ©. They decided to set themselves apart from eateries such as McDonald’s, Wendy’s, and Burger King. The stores are equipped with very intimate settings and Wi-Fi. Panera Bread specializes in a variety fresh baked bread and meal options for the health conscience customer. SWOT Analysis Strengths †¢Panera Bread is known nationwide and this helps to attract customers. †¢Panera Bread has an assortment of fresh breads and meal offerings to accommodate those that are health conscience. †¢Panera Bread moved past the fast food market and decided to offer high-quality, premium food to its customers. †¢The overall ambience of the eatery gives an intimate, at home feel that makes the customer want †¢Scott Davis, senior vice president and chief concept office had a clear vision of the direction Panera Bread would take and a clear strategy of how to achieve that goal. Weakness †¢The eatery offers premium, fast dining and the prices may appear to be on the higher end to customers. †¢Panera Bread has not been able to increase the frequency of which customers dine at the eatery. †¢In order to enter as a franchise, Panera Bread has a very strict list of criteria that makes it difficult to qualify. Opportunities †¢Panera Bread can cease the opportunity to offer their fresh baked breads in supermarkets or sell their breads in store to customers. †¢Panera Bread has the opportunity to offer a lower end eating experience. This lower end chain will appeal to potential customers who cannot afford and expensive meal for the family. Threats †¢Panera Bread’s direct competition is fast-casual restaurants. †¢The change in the economy has affected how often individuals and families go outside of the home to dine. Alternatives 1.Offer Panera Bread’s signature dough and bread to local supermarkets or for sell at the Panera stores. 2.Introducing a lower market restaurant. 3.Make entering the franchise easier by making the criteria to qualify less strict. Discussion of Alternatives Alternative 1: Pros: Offering their dough for purchase by customers has the potential to generate more revenue for the company. It will also introduce the Panera Bread brand into households of those who have not visited the restaurant. Cons: The cost to produce the fresh dough to customers may exceed the overall gain to the company. Alternative 2: Pros: Introducing an alternate chain to appeal to a lower income customer base will expand the customer base. With the present state of the economy, families are finding it hard to eat out especially when the prices are high. Cons: This particular alternative detours the company from their clear goal. With so many affordable eateries, Panera Bread strives to set itself apart from the others. Alternative 3: Pros: Easing the criteria would make entry in the franchise easier. This will allow for more Panera Bread stores to open. Cons: Easing the criteria would deteriorate the stability of the franchise. The strict criteria ensure the overall success of the franchise. Recommendations Panera Bread would benefit most by teaming up with supermarkets to supply fresh baked Panera Bread. Even though the company itself does not serve frozen bread, it may be a good idea to offer the frozen dough for customers to purchase.

Hobbes And Plato On The Ideal State Philosophy Essay

Hobbes And Plato On The Ideal State Philosophy Essay Hobbes and Plato both constructed images of an ideal state, based on their accounts of human nature. Hobbes had a more negatively skewed view of human nature; a materialistic view, while Plato essentially believed that humans are inherently good. This essay will discuss how their differing views are conveyed in their imagined states, and subsequently will critically compare the two. Thomas Hobbes had a materialistic philosophy; he held a mechanistic view of the universe. In his opinion, human nature is the the combined result of mechanic desires and aversions, arbitrated by constant power struggles.He posited that there is no true right and wrong but that morality is subjectively relative, He states that there is no good but the object of a mans desire, no evil but an object of aversion, and that there is no absolute right or wrong, but merely a relative morality that favors the reason of the user ( Tyluski, associatedcontent.com). In Hobbes view, mans natural condition or state of nature is innately violent and aggressive, saturated with fear. He illustrates his belief with the hypothetical image of the natural state of mankind, prior to a government ruling society, as one of constant war, aggression, fear and death. He proposed that since resources are limited, as soon as two people want the same thing, a power struggle results and inevitably war erupts. If men were to live in this state of nature then all lives would be solitary, poore, nasty, brutish, and short.( Hobbes, pg.186). Based on this diabolical image, Hobbes contends that the best solution to this state of nature is his Leviathan. He argues that in order for mankind to exist and live in peace and harmony, they must first submit to a sovereign power. Hobbes truly believed that control by an oppressive government was infinitely better than living under the threat of war. In order to alleviate the constant fear, mankind must enter into a social contract in a commonwealth ruled over by a sovereign head. Thus the Leviathan is formed in order to overcome the fear based lives of men in the state of nature. However, ironically the Leviathan is only possible if it uses fear itself as a weapon. Therefore fear is never completely dismissed. However fear under the Leviathan at least brings the promise of peace and protection of life, in contrast to fear in the state of nature. Following from this, the Leviathan seems immensely more desirable a condition to live in. It appears that it is only under a sovereign p ower that people have actual liberty. Certainly there are rules and regulations to live by, but as the subjects actually wrote the social contract they find themselves under, they are indeed authors of the sovereigns power. It seems that freedom can only really exist under a soverieign power permitted by its people, establish a Leviathan whose power is assigned to it by its subjects (Tyluski, associatedcontent.com). In Platos Republic, Glaucon and Adeimantus have entreated Socrates to explain that the best life a man can live is a just one, and that it will ultimately lead to happiness. Socrates must show that justice should be chosen for its own merit and not for the results that derive from it. Since a city is larger than a man, it is easier for Socrates to first look for justice at a political level within a state, and following from that to see whether the virtues found can be transferred to an individual. Morality might exist on a larger scale in the larger entity and be easier to discernAnd then we can examine individuals too, to see if the larger entity is reflected in the features of the smaller entity ( Plato, pg 58). Therefore the collective justice found within a state will be reflected in the justice of an individual. Plato saw justice not as a set of behaviours, but rather as a structural entity. The structure of a city holds political justice while in an individual justice can be f ound in the structure of the soul. Plato explains that in his ideal state there must exist the four virtues of wisdom, courage, moderation and justice. His imagined state will be divided into three classes of people; producers, auxilaries and guardians. The producers are the lowest class, such as farmers, artisans, and craftsmen. They must use the skills which nature honoured them with. Auxilaries are the warrior class who must defend the rulers beliefs and doctrines. The guardians are the highest class and they are the rulers of this imagined state. When the balance and relationship between these three classes is correct then this is a just society. Plato then takes his image of a perfect state and starts searching for each of the previously mentioned virtues. He begins by discovering that wisdom resides in the class of the guardians. They are the smallest class in the city. The guardians have had the best education, and have been finely honed for this role. They have a thorough knowledge of running a city. They are rational and desire what is in the best interest for the city as a whole. Therefore with the city in their hands, it is made wise, the wisdom it has a whole is due to the smallest grouping and section within it and to the knowledge possessed by this group, which is the authoritative and ruling section of the community ( Plato, pg. 135). The next virtue Plato comes across is courage and this is found in the auxilaries. The auxilaries must fight for the city and defend the wishes of the guardians. More specifically, the type of courage which is found in the auxilaries is civic courage. That is to say, it is a type of courage which is based on belief rather than knowledge. He defines courage in this instance as, the ability to retain under all circumstances a true and lawful notion about what is and is not to be feared (Plato, pg. 137). Plato places great importance on the significance of education and thorough training.He emphasises how imperative standing by the specific role of performing with courage as an auxilary is, regardless of the pressures which arise keeping it intact and not losing it whether one is under the influence of pain or pleasue, diversion or aversion. (Plato, pg. 136). Moderation is the thrid virtue, and is found throughout the state, self-discipline(moderation) literally spans the whole octaval spread of the community, and makes the weakest, the strongest, and the ones in between all sing in unison( Plato, pg. 139). While courage and wisdom are essential qualities which are found in only specific parts of the community, moderation is a virtue which reconciles and brings together all the parts of the city. Moderation comes about by the acceptance that all are in agreement concerning who should rule the city. It is found in all classes, and is attained by a common understanding of what is best for all people. With regard to justice in the state, again it is found throughout the state. Justice complements moderation in the city. Plato deems that morality(justice) is doing ones own job and not intruding elsewhere (Plato, pg. 140). Plato believes that justice best comes about when everyone attends to the role that they are most suited to. As a just society is made up of three classes, similarly a just soul parallels it and is tripartite in its structure; the rational, the spirited and the appetitive. A just soul constantly attempts to achieve and live completely in truth. Therefore the rational part of the soul rules, and the spirited part supports the rational, with the appetitive part submitting and following reason. That is to say the whole soul is geared towards satisfying the desires of the rational, just as in the imagined state everyone fulfills the rulers desires. Within the society, each class is dominated by the corresponding part of the soul. Producers are ruled by their appetites; their urges for money, material things and pleasure. Warriors are ruled by their spirits; they are brave and courageous. Rulers are influenced by their rationale. Therefore justice in a soul as in the state, relies on the the appropriate power relationship between each part, Morality, then is an inner state.It is harmony between the parts of a persons mind under the leadership of his or her intellect ( Plato, pg. 152). In this way Platos account of human nature directly informs his theory of an ideal state. Platos Republic and Hobbes Leviathan both share the common understanding that without a state or governing body in place, all mankind would disintegrate into a state of chaos; with desires, appetites and aversions being the dominant cause behind behaviour. They reflect each other in that both believe submission to and acceptance of a ruling body will result in harmony. However beyond this similarity, the views of these philosophers greatly differ. The Republic is based on a quest for justice in both the state and individual; in Platos view people are inherently good. Plato constructs his ideal state,and then searches for virtues within it, which will also be present in the tripartite soul of individuals. By this method, he shows that in a just state or soul, these virtues must be present and each class or reciprocal part of soul must have the correct balance of power. In this way harmony is attained. Although men may commit some terrible acts, this is due to their appetitive desires rather than an innate negative drive. Although Hobbes also believes that men are dominantly driven by their desires and aversions, he does not think that men are ultimately driven to do good but rather by what will give them power and will ultimately protect them. Hobbes builds his state on a foundation of fear of war and terror. He does not consider that what is correct and just is found naturally in humans, The notions of right and wrong, justice and injustice have there no place ( Hobbes, pg. 188). He does not look for virtues in men but instead only seeks , those qualities of man-kind that concern their living together in Peace, and Unity.( Hobbes, pg. 160). Hobbes does not believe there exists a state of happiness in the soul, that it is a state that is a constant, that can be held on to, Felicity is a continuall progresse of the desire, from one object to another (Hobbes,pg. 160). Plato builds his state on the principle of specialization, At the center of his model is a principle of specialization: each person should perform just the task to which he is best suited. (Brown, SEP). Every man has a place, and does the job for which he is deemed most fit for. In this way all jobs in the state are done to the highest standard, and the needs of the state are met adequately, resulting in a healthy state. This ensures each class remains in a fixed state of power and influence. In contrast, Hobbes does not see men as being any different from each other, rather he believes that we are all completely equal, Nature hath make man so equal in the faculties of body and mind; as that though there be found one man sometimes manifestly stronger in body, or of quicker mind than another; yet when all is reckoned together, the difference between man and man is not so considerable (Hobbes, pg. 183). Plato believes that there exists an elite few that possess a greater knowledge and absolute truth. It is these few who convey the moralistic way of life to the rest of society. Converesly, Hobbes does not think that there is any one who is in possession of truth, and does not see the state as responsible for moral reasoning within society. Rather the only role the government plays in his eyes is a lawful one, a peace keeping role to avoid the harm one man may cause another. While Platos state is often referred to as an unattainable Utopia, it is still a model which can be aspired to, as an existence with order, meaning and harmony, both within the individual and on a larger scale. Hobbes Leviathan contrarily, is built out of fear and chaos, rather than being something to aspire to, it seems to be more something that is settled for, when there is no other alternative.

Massai Warriors- National Geographic Report :: essays research papers

In the September 1999, issue of National Geographic Magazine, there is quite an interesting article that has been written by Carol Beckworth and Angela Fisher. It deals with the Masai Warriors of Kenya, and how their culture recognizes an adolescent male that is becoming a man, or entering manhood.   Ã‚  Ã‚  Ã‚  Ã‚   The Masai warriors are a group of semi- nomadic people who live on the border of Kenya and Tanzania. They are a relatively small group, with only about 300,000 people in their culture. They hunt for their food with spears, they live in small homes made out of cow dung, and their most advanced form of technology seems to be the bark shoes that they wear on their feet. They are fairly quiet, subdued people, and they seem to ignore the changing world around them. Their customs greatly differ from the outside world, and many of them would nowadays be called very inhumane and primitive. But these ways are the only ways that they know. But, unfortunately, it may not always be that way.   Ã‚  Ã‚  Ã‚  Ã‚   The Masai culture finds the changing of boy to man to be a very important event in life. It is not something that will just happen on it’s own. It is not something that takes place over the course of a decade, either. It is a very spiritual ritual that occurs over a four-day period. This event is known as Eunoto. It is a very rigorous, very challenging, and almost an inhumane ceremony. Eunoto involves the slaying of a lion, the skinning of a buffalo, sexual intercourse with prepuburtal and uncircumcised young girls, the erection of a new building for each young man involved, and very often, the hysterical trance of a young man, during which he may attempt to slay himself with a spear. The young man being initiated finally ends the ritual by having his hair cut off by his mother. This very important event symbolizes the end of the maternal bond between the two. The morals of this culture seem to leave a little something to be desired, however. Marriage, for instance, doesn’t mean quite what it means here (although in some cases, they are more loyal to their spouses there than people are here). A man may be married to more than one wife there, and sex out of wedlock doesn’t appear to be frowned upon there. Many times before the Eunoto is carried out, the young men (18 – 19 years of age) sleep with 9- 11 year old girls.

Valentine’s Day

Valentine’s day is so overrated And over-hyped! A lot of people run around frothing, proclaiming their love and pledging their eternal allegiance to one another. Although it means different things to different people, many use this day for all the wrong reasons. I. e. : to show off, get free stuff, free meals etc-Etc. Ha. People even go as far as finding dates just for that one day. Crazy right? I know! When its about to be that time of the month everywhere is lit up with red stuff! I personally think it’s another way for businesses to get a lot of extra money out our pockets. If someone truly cared about you, I think you'd hear it more often than once. I mean the extra-large teddy bears, flowers, and all the excess chocolate; (which makes u gain weight anyway), and all the other stuff which is associated with v/day is cool, but why wait for that one day to show your partner how much really you care about them? Some People definitely put much emphasis on it! Why not do it all the time! I personally think that’s all part of being in a relationship. Making your significant other feel loved and appreciated all the time. This should be a PRIORITY of yours! Not just on that one day called â€Å"VALENTINES DAY†! I think it all depends on the individual’s choice. If you are in favor of doing something special on Valentine’s Day, go ahead and do it. If you feel that it’s not your cup of coffee, so be it. Spending all the excess $money$ isn’t the meaning of love  ¦; it’s the little things along with the thoughtfulness! Valentine’s Day Each year in America, Canada, United Kingdom, Mexico and Australia billions of people celebrate Saint Valentine’s Day. 85% of Valentine’s day purchases are made by women, 1 billion valentine’s day cards are sent out each year and Valentine’s day is the second largest card sending holiday of the year, the first being Christmas. Today I will share with you the history of Valentine’s Day and the legend of Saint Valentine. There are three different stories as to how Valentine’s Day became a holiday, but they all have the same thing in common, which is Saint Valentine. February has always been a month of romance and history. The roots of this holiday are based on the Christian and ancient Roman tradition. The roman-catholic church recognizes at least three different saints, saint valentine and saint valentines are the two most familiar. The first legend says that Saint Valentine was priest who served in the third century in Rome. The emperor at that time was Emperor Claudius, and he believed that the single men made better soldiers in his army, so he banned all marriages for young men at that time. Saint Valentine seeing this as an injustice was still willing to perform marriages in secret for young lovers. When Valentines secret was discovered, the legend says he was sentenced to death. The second legend suggests that Valentine may have been killed for helping Christians escape Roman prisons. Many Christians that were kept in these prisons were kept by a higher being and were tortured to death. The third story tells us that Valentine sent the very first valentine from prison. The legend says that he fell madly in love with the jailer’s daughter where he was in prison and right before he was put to death he wrote her a letter and signed it love your valentine. Now I am going to tell you how and why Valentine’s Day became a tradition and a holiday. By the Middle Ages saint valentine was viewed as a sympathetic, romantic and heroic figure. As a result of this he was considered one of the most popular of all figures in England and France at that time. Valentines death was said to be around two seventy eight A.  D. In effort to Christianise the Pagan holiday celebration of Pieria at the Lempira festival, it is said that the celebration of saint valentine’s burial was moved to the month of February. In ancient Rome February was the official beginning of spring and was considered at that time a time of purification. In France in England during the middle ages February fourteenth was the day that the birds began choosing their mates, also around five hundred A. D Pope Gelasius declared February fourteenth, Valentine’s Day. Valentine’s Day Valentine’s day is so overrated And over-hyped! A lot of people run around frothing, proclaiming their love and pledging their eternal allegiance to one another. Although it means different things to different people, many use this day for all the wrong reasons. I. e. : to show off, get free stuff, free meals etc-Etc. Ha. People even go as far as finding dates just for that one day. Crazy right? I know! When its about to be that time of the month everywhere is lit up with red stuff! I personally think it’s another way for businesses to get a lot of extra money out our pockets. If someone truly cared about you, I think you'd hear it more often than once. I mean the extra-large teddy bears, flowers, and all the excess chocolate; (which makes u gain weight anyway), and all the other stuff which is associated with v/day is cool, but why wait for that one day to show your partner how much really you care about them? Some People definitely put much emphasis on it! Why not do it all the time! I personally think that’s all part of being in a relationship. Making your significant other feel loved and appreciated all the time. This should be a PRIORITY of yours! Not just on that one day called â€Å"VALENTINES DAY†! I think it all depends on the individual’s choice. If you are in favor of doing something special on Valentine’s Day, go ahead and do it. If you feel that it’s not your cup of coffee, so be it. Spending all the excess $money$ isn’t the meaning of love  ¦; it’s the little things along with the thoughtfulness!

Nature of Industrial Buying: Industrial Marketing

URDANETA CITY UNIVERSITY COLLEGE OF ACCOUNTANCY AND BUSINESS ADMINISTRATION San Vicente West, Urdaneta City 2428 Pangasinan, Philippines Telefax No. (075) 568-7612 Website: www. ucu. edu. com BY: IAN JOSEPH ROBISO MARC TON ALEXIS PEREZ MARITA LABIANO KENT NOEL JAVIER ILENE GONZALES BEVERLY ROSARIO RICHARD SUMERA LOVELY SORIA BSBA-III Major in MARKETING MANAGEMENT SUBMITTED TO: MR. LADI GEORGE L. GASCON INSTRUCTOR Nature of Industrial Buying: Industrial Marketing Buy Phase in Industrial Buying * Buying is an organizational decision making process There are 8 Phases in Buying Decision Process * In Industrial market the buying decision making process observable sequential stages, understanding these phase helps developing appropriate selling strategy The Buying Decision of organization is influence by environmental factors, organizational factors, interpersonal factors and personal factors: * Personal – e. g. Age, Education, Income, Personality, Risk Attitude, Culture * Inter-Per sonal – e. g. Interest, Authority, Status, Empathy, Persuasiveness * Organization – e. g.Objective, Policies, Procedures, Organization Systems and Structure * Environment – e. g. Level of Demand, Economic Viewpoint, Technology Change, Political Development, Social Responsibility 8 Phases in Industrial Buying * Identify the problem – industrial marketers identify problems in buying organization and suggest how problem is? * General need Description – once the problem is recognized next is to resolve the problem. For technical products, the technical. * Product Specification – developed a precise statement of the product or service, selecting right suppliers recommend. Suppliers Research – search of potential suppliers from vertical hubs, functional hubs, direct extra link to major suppliers ,trade * Analyze Suppliers Proposal – once the qualified suppliers decided, the buying organization obtains the request for proposals. * Sup pliers Selection – Evaluation of proposals of competing suppliers and select suppliers * Selection of Order And Routine – placing orders w/ selected suppliers, frequency of the order placement, levels of inventory follows. Performance Review – performance feedback of the suppliers take place and post purchase evaluation Organizational Purchase Situation * New Task – a Situation that the company is buying the item for the first time. The buying organization will typically have had little experience with the product or service. The risk involved is more, decisions may take longer time and top management is involved. * Modified Re- Buy – This situation occurs when the organization is not satisfied with the performance of the existing suppliers.Search information about alternative source of supply. The change I supplier is likely to include several representatives, including mid level management and evaluative criteria are analyzed. * Straight Re-Buy à ¢â‚¬â€œ Buying products or services continuously and purchases that are made in the past. Repeat orders with the supplier. The reordering process may be completely automated or done routinely by clerical personnel. Purchases are often handled under a contract and price or consistently the dominant evaluative criteria. Participants in the Business Buying ProcessParticipants in the organizational buying process play as  many as seven different roles, namely those of  initiator,  influencer, approver, user, decider, buyer and  gatekeeper * Initiators – Recognize a problem or a need. The Initiator can be any individual in buying firm. * Influencers – Individuals influence the buying decision. Technical people such as quality control engineers, design engineers have considerable influence on purchase decision. * Deciders – The actual buying decisions are made by the deciders. They are one or more individuals involved in the buying decision.Senior executives m ay become deciders. * Buyers – Buyers obtain quotations from suppliers, evaluate, negotiate, process purchase, orders, advance delivers and implement purchase policies. * Users – Users  also  play a  role  of  initiators Individuals who use products or services Define specifications of  needed products * Approvers – Approver  endorse and agree to the purchase  and  also play a  role of  deciders * Gatekeeper – Gatekeepers control the flow of  information regarding products and services and control the buying center Assistants or  junior person  of  purchase managersKey Members of Buying Center * Top Management Executives * Managing Director, Presidents, Vice President or  General managers * Approve purchase, decide guidelines and purchase policy * Technical People * Technical people are design  engineers, production, quality control,  R&  D  managers * Specify products, technical evaluation, feedback on product supp lied, negotiate with suppliers * Purchase/Material Department Senior executives, junior levels,  purchaser officers or assistants * Coordinate with technical people, top  management, accounts as well the suppliers or vendors * Accounts/Finance for finalizing the  financial approvals, mode of  payment  and  insurance  of bank  guarantees * Marketing * Are the influencers in the buying process Summary * The industrial marketing need to understand the purchasing objectives and purchasing activities of the industrial buyers. The industrial buyers are influenced by both purchasing objective of the firm and personal objectives. The industrial buyers are influenced by many factors, the major factors like environmental factors, organizational factors, interpersonal factors and personal factors. * There are 3 common types of buying situations including new task, modified re-buy and straight re-buy. * There are 8 phases of buying decision making process include Initiator, Infl uencer, Approver, User, Decider, Buyer and Gatekeeper. The industrial markets should identify the key members of buying centre in each buying decision.